Minute9 Comment: Chewing Gum

Coaches often use chewing gum during matches or training sessions, much like renowned figures such as Sir Alex Ferguson. This practice is believed to offer certain benefits to coaches. Research indicates that mastication (chewing gum) can potentially enhance memory, concentration, sustained attention, and even reduce stress. A systematic review of 21 studies revealed a statistically significant link between chewing gum and sustained attention, albeit not incredibly strong (Miquel et al., 2019).

However, while coaches might benefit from this practice, it’s important to consider its impact on player attention and whether it aligns with cultural norms within the team environment. Chewing gum in professional settings, including the workplace, is often viewed unfavourably. This begs the question: should the dynamics within the changing room differ?

Understanding the cultural acceptability and potential influence on player attention is pivotal. It's essential to navigate whether this habit could positively or negatively affect the team’s dynamics and whether it aligns with the standards and expectations set within the team environment.